MacKenzie Jacobson

Background

About MacKenzie Jacobson

I am the Director of Marketing Operations & Automation at EGYM Inc, a global fitness technology leader providing fitness and health facilities with intelligent workout solutions.Before joining EGYM, I worked for a cybersecurity startup digital marketing agency where I managed the development and execution of the demand generation marketing strategy and campaigns through web, SEO/SEM, email, social, and display advertising campaigns. My past experience also includes building a marketing program to increase year-over-year inquiries by 400% at a startup tech company and joining the very first Demand Generation marketing team at IBM Watson to manage global demand generation campaigns. Colleagues describe me as a highly ambitious and performance-driven marketing professional with an unparalleled work ethic. I have outstanding written and oral communication skills and a strong capacity to manage multiple projects on strict timelines.