MacKenzie Mayhew

Background

About MacKenzie Mayhew

I’m a senior at Central Michigan University, pursuing a BSBA in Marketing, with 2 years of experience supporting CMU Athletics through graphic design, marketing, and photography. My passion lies in visual storytelling and the novelty of capturing the energy of teams and organizations and transforming it into designs that engage fans and customers alike.Currently, I balance roles with CMU Athletics and Tumbl Trak, a leading gymnastics and fitness equipment company:With CMU Athletics, I create graphics, photography, and digital media that highlight student-athletes, amplify game-day experiences, and drive fan engagement.At Tumbl Trak, I contribute to marketing strategy, product campaigns, and videography, while developing new skills in Amazon advertising.Earlier in my career, I also worked as a freelance graphic designer in the Mid-Michigan area, building brand identities and digital campaigns for local clients ranging from college athletics to small businesses in the area. This gave me a strong foundation in branding, digital communication, and creative strategy prior to choosing a marketing career path.Across every role, I’ve taken pride in my ability to blend creativity and focused design using a customer-oriented approach to deliver results in fast-paced business environments.Whether you’re looking to collaborate on athletic branding, creative campaigns, or sports media projects, I’d love to connect and collaborate on your digital presence needs!