MacKenzie Murphy

Background

About MacKenzie Murphy

With a strong background in digital design and content creation, I specialize in shaping brand identities that feel real—blending visuals and voice to create intentional, resonant experiences on social media. My work is driven by a deep belief that storytelling is what brings people together—and that brands thrive when they show up with heart. As the founder of Truth & Love Co, I craft organic cotton t-shirt designs rooted in real stories, poetry, and emotional connection—building a brand and community that values authenticity, creativity, and sustainability. At Sportrock Climbing Centers, I led marketing initiatives using strategic design and storytelling to elevate the brand. I also helped grow Girl Beta, a community program that fostered empowerment and connection among female climbers. My personal wellness journey fuels everything I do, from sharing healthy recipes and outdoor adventures to designing content that reflects a balanced, intentional lifestyle. I’m especially drawn to opportunities in the outdoor, wellness, and lifestyle space—brands that want to connect more deeply with their audiences through honest, beautiful storytelling. When I’m not working, you’ll find me rock climbing, painting, road-tripping, or cooking up something fresh in the kitchen. Let’s connect—I'm always excited to collaborate with purpose-driven brands and like-minded creatives.#moveslow