Madalin Sammons

Background

About Madalin Sammons

I believe that every message has power, and when used strategically, it can mobilize people, build movements, and create real change. As an experienced Organizing and Mobilization Strategist, I specialize in turning digital communications, political messaging, and grassroots organizing into tangible impact.With a background in digital strategy, fundraising, and public relations, I’ve helped organizations, campaigns, and movements:1. Raise millions through optimized email and digital fundraising strategies.2. Secure national media coverage and shape compelling narratives3. Mobilize voters and activists through large-scale GOTV efforts, including a nationwide postcard program for retiree engagement4. Strengthen communications for grassroots organizations, working directly with chapter presidents to improve their messaging and outreach5. Develop high-impact digital campaigns that grow audiences, activate supporters, and drive actionCurrently, I serve as an Organizing and Mobilization Strategist for AFSCME Retirees, where I lead digital fundraising, mobilization, and messaging efforts for one of the largest retiree organizations in the labor movement. My work blends strategic communications, grassroots organizing, and digital engagement to ensure retirees remain a powerful voice in political and legislative advocacy.Beyond my current role, I have worked as a Communications Director, Digital Fundraising Strategist, and PR Specialist, helping underdog candidates build national profiles from nothing, crafting viral ad scripts, and developing campaigns that drive real engagement and change. My writing has been published in The Washington Post and other major national outlets.I don’t just write emails or craft messaging—I build strategies that turn supporters into activists, ideas into action, and campaigns into movements. I understand how to connect people to a mission, grow engagement, and drive results.