Madalina MacSim

Background

About Madalina MacSim

My favorite TV program as a kid wasn’t cartoons, but the teleshopping ad breaks. And that’s where my passion for advertising started. I began my digital marketing career through Google’s Atelierul Digital program, later becoming a Digital Marketing Consultant at the Cluj Hub where I guided over 100 business owners in building their online marketing strategies. For several years, I specialized in e-commerce performance marketing, managing PPC campaigns for high-traffic retailers such as Dedeman (Romania’s largest DIY brand) and SomProduct (a leading furniture e-commerce company). I was responsible for driving online sales through Google Ads, Facebook Ads, TikTok, and Pinterest, managing large budgets, scaling campaigns, and optimizing ROI. My work focused on conversion rate optimization, advanced targeting strategies, and value-based bidding to maximize performance. Currently, as a Senior PPC Specialist, I’ve expanded my expertise from e-commerce to lead generation for the real estate industry, designing and executing paid media strategies that deliver qualified leads. In this role, I automate optimization processes, build structured A/B testing roadmaps, and translate data into actionable insights that directly impact client growth. I bring: Proven expertise in performance marketing, conversion rate optimization, and ROI-focused campaign management across both e-commerce and lead generation. Strong analytical skills, with experience turning large datasets into strategic recommendations that improve efficiency and profitability. In-depth knowledge of Google Ads, Google Analytics, Facebook Ads, and TikTok Ads, with a track record of aligning campaigns with broader business goals.