Maddy Cole

Background

About Maddy Cole

Passionate about the intersection of marketing strategy, data-driven decision-making, and mission-driven work, I thrive in roles that blend creativity, analytics, and collaboration. With experience in marketing operations, omnichannel strategy, and project management, I’ve built a career focused on optimizing processes, enhancing customer engagement, and driving meaningful impact. I have extensive experience leading marketing initiatives that spanned digital automation, audience segmentation, and cross-channel campaign execution, helping to refine marketing strategies and improve operational efficiency. I've had the privilege of mentoring and growing talented teams, fostering a culture of collaboration and innovation. Beyond my expertise in marketing technology and strategy, I’m passionate about empathetic leadership and building strong, mission-driven teams. Whether refining marketing workflows, enhancing customer journeys, or launching high-impact campaigns, I approach every project with a mindset of continuous improvement and excellence. Excited to connect with like-minded professionals who are passionate about making an impact through marketing, strategy, and leadership! Meyers Briggs: ESTJ -A Clifton Strengths: Achiever, Belief, Learner, Responsibility, Arranger, Woo, Context, Relator Working Genius: Discernment