Madeleine Boudreau

Background

About Madeleine Boudreau

Strategic storyteller and client engagement leader with dual US/Canadian citizenship and a proven track record of launching and scaling high-impact initiatives across healthcare advocacy, digital strategy, and brand development. I specialize in creating content and experiences that drive action, build community, and deepen trust—working closely with clients to ensure their voices are not only heard, but felt. Campaign Strategy & Activation I design and execute campaigns that resonate—often in close collaboration with clients and cross-functional teams. Whether it’s a traveling event series, advocacy kits, or a digital education campaign, my approach is rooted in partnership and shared vision. Highlights include: • Customized event series that foster dialogue and visibility • Social media strategies with platform-specific messaging and original visuals • PSAs and multimedia campaigns crafted to align with client tone and goals • Interactive activations that extend online and offline reach Client Engagement & Business Development Relationship-building is at the core of my work. I’ve cultivated long-standing client partnerships by listening deeply, delivering with consistency, and anticipating needs. I also lead strategic outreach, writing and designing personalized pitches and presentations that reflect each potential partner’s unique goals—turning conversations into collaborations. Creative Production & Design I lead end-to-end content creation with a focus on clarity, cohesion, and client alignment. This includes: • Visual and written assets (posters, email campaigns, booklets, and social content) • Consumer drip campaign achieving a 62% clickthrough rate • Bespoke event branding tailored to partner and audience needs Executive & Thought Leadership Communications I ghostwrite for global thought leaders, from public health advocates and elected officials to C-suite executives—translating technical insights into accessible, resonant messaging that strengthens reputations and amplifies influence. Media & Storytelling As a creative collaborator, I storyboard, direct, photograph, and film moments that matter—whether it’s a live event, an interview series, or brand promotion. My work spans nonprofit and corporate clients, always with an emphasis on authenticity and shared narrative.