Madeleine Fallins

Background

About Madeleine Fallins

After completing a Bachelor of Design (Visual Communication, Honours) at the University of Technology Sydney, Madeleine began her career working across in-house and branding agency roles, gaining experience with local and international clients across a range of industries. After a brief stint designing for Australian fashion labels at House of Quirky, Madeleine moved into the role of sole digital designer at SkincareStore, leading the art direction for all marketing and UI/UX of the online store. This led to a move into digital media and publishing at Fairfax Media for property tech business Domain Group, before moving into the role at Domain Group as a privately listed company on the ASX. As a senior designer, Madeleine collaborated with marketing, product and engineering teams on projects spanning consumer above-the-line advertising to product marketing of beloved mobile apps. – Hi, I’m Madeleine Design is where my love of learning, appreciation of beauty and passion for strategic storytelling come together. I’m a designer who finds immense joy in translating complex ideas into impactful creative – whether through brand identity, storytelling or a delightful product experience. My creative process is considered, intuitive and guided by the ‘why’ behind each brief. Outside of my profession in design, I enjoy spending time outside in nature and noticing inspiration wherever I go.