Madeleine Lithvall

Background

About Madeleine Lithvall

Peeking out through the tent canvas to watch the stars under a crystal-clear sky at -30°C. Finally soaking in the relief and view of peaks after hours spent outside my comfort zone. I have nothing but a bright red compass guiding my focus and determination. It feels like I’m in a tumble dryer battling through this squall. These moments—raw, challenging, and awe-inspiring—fuel my creativity and drive. So who am I? I’m Madeleine, an explorer at heart and a passionate advocate for storytelling. As an offshore sailor, avid skier and rock climber, I’ve experienced firsthand the challenges of extreme environments, which has instilled in me a profound dedication to make a significant impact on sustainable, environmental, healthy and ethical practices. My values; sustainability, innovation and authenticity, are my North Star, guiding me to build strong, purpose-driven brands and businesses. Sustainability: I’m dedicated to implementing and promoting environmental, ethical, and socially responsible practices, ensuring a positive impact on the planet and its people. Innovation: I’m driven to challenge the status quo, embrace new ideas, and create forward-thinking solutions that inspire change and progress. Authenticity: I’m committed to aligning actions and decisions with deeply held personal and professional principles, staying true to passions and purpose. What I do: Creative Direction and Brand Strategy: I craft compelling narratives that resonate within the lifestyle, outdoor, sports fashion and beauty sectors. More practically, I do it by leading the conceptualisation and execution of creative strategies, visual identities, and brand transformations, aligning with business goals and engaging diverse audiences. Marketing and Communications: Developing and implementing strategic communication plans, managing PR initiatives, and crafting targeted, multi-channel campaigns to build brand reputation and foster meaningful connections with communities. Project and Team Leadership: Overseeing cross-functional teams, managing budgets, timelines, and resources, while ensuring smooth project execution and fostering a collaborative environment that drives creative innovation and delivers results.