Madeleine W.

Background

About Madeleine W.

With five years of experience at DECIEM, I specialise in managing omni-channel sales and marketing strategies for The Ordinary and NIOD skincare brands across Australia and New Zealand, with 10 retailers. My role focuses on nurturing high-value partnerships with retail buyers, coordinating product launches across multiple channels, nurturing current range love, and representing the company at industry events. By leveraging strong personal communication and negotiation skills, I contribute to seamless collaboration across cross-functional teams. My leadership ethos is rooted in kindness, transparency, and proactive problem-solving, which has consistently driven business growth and team excellence. Through strategic planning and meticulous project coordination, I help position DECIEM as a trusted partner in the skincare industry. My mission is to do things differently, have fun, and in turn provide a lasting impact. Ensuring I empower teams, create meaningful partnerships, and support the holistic growth of the brands I represent.