Madeline Clark

Background

About Madeline Clark

With over 8 years of driving growth for SaaS and B2B/B2C companies, I specialize in building and scaling marketing engines that turn data into measurable traction. I thrive in early-stage and high-growth environments, using creativity, experimentation, and full-funnel strategy to drive acquisition, engagement, and retention.Most recently, I led digital growth initiatives that delivered a 320% increase in ROAS and a 45% reduction in CAC by optimizing paid channels, SEO, and conversion funnels. Previously, I’ve built and scaled high-performing marketing teams, launched new revenue streams, and developed strategies that align tightly with product, sales, and leadership goals.Whether identifying untapped markets, designing nurture flows, or shaping a growth playbook from scratch, I excel at turning ambiguity into momentum.And as a 3x marathon finisher, I bring the same focus, endurance, and long-game mindset to my work that I do to long-distance running.Let’s connect if you’re building something ambitious, scaling SaaS/B2B growth, or looking for a fresh perspective on growth strategy.