Madelyn Sheldon

Background

About Madelyn Sheldon

Enthusiastic executive with 20+ years of experience working back from the customer to solve complex and cross-functional business challenges for large eCommerce, consumer electronics, and pre-IPO high growth companies. I have built and coached global teams across the disciplines of sales, growth, product, and brand marketing, paid and organic media, PR, product management, and consumer research. I am at my best when I am creating end-to-end business and marketing programs for new products, categories or marketplaces that drive key results and support revenue growth. I enjoy leveraging data analytics and consumer insights to optimize strategies and operational processes to ensure the efficient use of all resources. I take a results-oriented approach by focusing on analyzing business problems and opportunities from multiple angles, I know when to accelerate vs. slowdown decisions, and I understand the importance of modeling the business impact from sales and marketing strategies. Core Competencies: New Product & Customer Experience Launches Pricing Strategies Subscription Services International Expansion Strategic Planning Budget Management & Financial Modeling of Marketing Programs Customer Insights & Data Analytics Team Building, Talent Development & Performance Management Customer Loyalty Programs Full Funnel Marketing Strategies E-commerce & DTCBrand and Performance Marketing Content, Communications, Customer Relationship Marketing Manage External & Internal Creative Agencies and Negotiate Contracts