Madhan Kumar

Background

About Madhan Kumar

HubSpot certified Inbound Marketer & a competent professional with over 10+ years of widespread cross-functional experience in crafting tailor made marketing strategies, plan and execution for B2B industries. CORE COMPETENCY: 1. HubSpot Certified Inbound Marketer skilled in applying inbound marketing techniques from creating content, using social promotion, converting and nurturing leads, and marketing to customers. Google Analytics Certified professional and proficient in understanding advanced Google Analytics concepts. Google Search Ads Certified professional and proficient in setting up and managing Google Ads campaign. Google Tag Manager (GTM) Fundamentals Certification– Creating marketing tags, triggers and data layers. Sound Knowledge of SEO techniques – On-page SEO, Link Building & Keyword Research. Proficient in Google Search Console, SEO Tools (Raven tools & SEMrush), WordPress CMS. Effluent in eCommerce domain with hands on experience in conducting CRO Audit for eCommerce sites. Handled end-to-end marketing function from Demand Generation to creating marketing content; running Social Media campaigns; managing website; Managing Database to running E-mailer & Newsletter programs. Support sales team in building sales pipeline by generating Marketing Qualified Leads (MQLs) through marketing programs and thereby generate revenue to the company. Prepare marketing plan in accordance to organization revenue goals & targets 11. Create, manage & execute marketing calendar as per marketing plan 11. Proficient at Secondary research, Competitor Analysis and SWOT Analysis. Collaborate with internal teams for content creation – Case studies, Website content, E-mailers, Brochures, Blogs, Infographic, Video and sales presentations.