Madhukar Chugh

Background

About Madhukar Chugh

I am a Management Consultant specializing in Strategy, Marketing and Agri-business Management. I have worked in Leadership positions in Agricultural Solutions division of BASF and Bharat Certis AgriScience (BCA). I have experience in Strategic planning & execution, Strategic alliances, Business development, New Product launches, Life Cycle Management and Sustainability. I have extensive experience in developing new products and their launch in highly competitive markets through differentiated approach. I have worked closely with Global and Regional teams in BASF for Portfolio gap assessment and development of robust portfolio pipeline for India. I have also worked on Strategic Alliances with European, Japanese and Indian companies for introduction of their products in BCA portfolio. I initiated the development of Sustainability & Stewardship strategy and Roadmap for India in BASF. I have attended workshops on Sustainability in Germany and worked closely with Global Sustainability team for projects in India. I led cross-divisional Industry Team to identify opportunities for BASF across Food & Agriculture value chain in Post Harvest segment. I have also worked on Biological products and enabled their rapid growth.I am a Postgraduate in Agri-Business Management, Postgraduate in Extension and Graduate in Agriculture. I am a certified ‘Perspectives’ trainer to train Marketing & Sales team on Marketing concepts. I have received training on Leadership at Indian School of Business (ISB), Hyderabad, Translating Strategy into Action in Hong Kong and Situational leadership in Singapore.