Madisen Maxwell
Strategic Marketing & Fan Engagement at University Of Virginia Department Of Athletics
Based in Charlottesville, United States
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Seniority
Other
Department
Other
Location
Charlottesville
Industry
Sports Teams and Clubs
Company size
64
Contact information
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m•••••••@virginiasports.com
Phone
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Background
About Madisen Maxwell
I’m a Media Studies student at the University of Virginia with a concentration in Media Policy & Ethics, pursuing a career in sports marketing, fan engagement, and digital media strategy. My experience spans community marketing, content creation, and audience engagement, with a strong focus on how storytelling and branding shape the fan experience.Currently, I work as a Community Ambassador at Yugo, where I create weekly newsletters, develop digital marketing materials, and support resident engagement through strategic communication and visual content. I also work with Virginia Athletics on the Strategic Marketing & Fan Engagement team, supporting marketing campaigns, in-game promotions, and community-focused initiatives across UVA’s 27 varsity sports. I enjoy contributing to the game day atmosphere while helping grow and energize UVA’s fan base.I’m passionate about sports storytelling, brand strategy, and creating experiences that bring communities together. I’m always eager to grow in sports marketing, creative strategy, and digital media.
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