Madison Cummings

Background

About Madison Cummings

As a driven and organized Social Media Specialist and Advertising student at Brigham Young University, I'm passionate about blending creative storytelling with smart strategy to help brands thrive. Using my skills in data analytics, online marketing strategies, and project management, I've developed and executed platform-specific content strategies that boosted engagement by 64% on Facebook and 132% on Instagram in 12 months. My ability to analyze data, adapt to trends, and maintain a consistent brand voice has led to significant growth, including a 402% increase in organic reach on Facebook. As a team player who values genuine connections and collaboration, I focus on future success and aligning strategies with long-term objectives—whether managing social media campaigns or contributing to team initiatives. I'm committed to creating a positive work environment and am excited to continue leveraging my strategic and creative skills to contribute to the growth of both brands and teams. Looking for opportunities to grow as a digital marketing specialist, I'm eager to bring my experience and passion to new challenges.