Madison Guan

Background

About Madison Guan

My name is Madison Guan. I'm a master student majoring in communication data science at Viterbi Engineering School in University of Southern California. I graduated from University of California Irvine in 2023 with a Major in Psychological Science and Double-minor in Business Management and Media Studies. My career is centered around leveraging data to drive strategic marketing decisions and optimize performance across digital platforms. I have developed a deep expertise in analyzing complex datasets using tools like Python, Excel, Microsoft, and SQL, transforming raw data into actionable insights that fuel marketing strategies and enhance customer engagement. In addition to my data analytics expertise, I have strong marketing skills and a deep understanding of graphic design. I am proficient in using tools such as Canva, Adobe Creative Cloud, Wix, and HubSpot to create visually compelling and effective marketing materials. My ability to blend technical data analysis with creative design and marketing strategy allows me to craft campaigns that are not only data-driven but also visually engaging and brand-aligned. I am passionate about e-commerce marketing and business analytics. My enthusiasm for blending data science with creative strategies drives my commitment to helping organizations grow and succeed in competitive markets.