Mads Heymann

Background

About Mads Heymann

I am a highly motivated and engaged person with a strong background working in the pharmaceutical industry for the past 28 years. I am holding several positions within Sales, Marketing, CRM from a business perspective on a Nordic and EMEA level. Strong experience in Hospital sales (17 years). I have worked within the area of Immunology; Gastroenterology, Rheumatology, Dermatology. In my current role I am working at Biogen within the area of Multiple Sclerosis. In my current job I am accountable for the success of Neuraxpharm MS product at hospitals, Denmark. I am building and strengthening an active and broad network throughout my accounts where I among other things educate relevant hospital stakeholders about the Neuraxpharm product, its usage and the financial aspects of MS treatment. From 2012 to January 2016 have I worked as a Nordic CRM Manager where I among other things successfully have launched CRM for all employees in Nordic. To deploy a “state-of-the-art harmonized solution” has shown my ability to lead cross functional and cross country teams through a major change where strong communication skills and a good implementation and change management plan has been needed. In addition to my Nordic role I have been assigned as an EMEA Expert on the development of the CRM capabilities within Market Access. My main focus and competences are- Hospital Sales (biological treatments within Gastroenterology, Rheumatology, Dermatology, Multiple Scleroses & Psychiatry) with very good sales results - CRM Lead for the Nordic organization - Communication & Change Management Plan - Lead Cross Functional teams, National and Nordic - Implementation of Nordic and local marketing projects I’m enjoying working in both a Nordic & international environment. My various positions have given me experiences in working cross countries and cross functions with many different stakeholders, from Senior Management, Middle Management to the end-users.