Magdiel Crisan

Background

About Magdiel Crisan

I’m a Supply Chain Systems Analyst with 9+ years at Woodland Direct, specializing in automation, business intelligence, and enterprise data integration. I design and implement solutions that streamline complex processes, improve decision-making, and reduce manual work, enabling cross-functional teams to operate faster and smarter. Inventory Optimization & Automation Built and maintain a Harmonized Inventory System managing 350k+ SKUs and 250 vendors, automating stock updates and cutting a month-long manual process down to under 2 minutes daily. Business Intelligence & Reporting Develop and manage 20+ Power BI reports and semantic data models powering executive dashboards used company-wide to track revenue, vendor performance, logistics spend, and customer acquisition. Enterprise Data Integration Led the NetSuite → Salesforce CRM migration, personally handling the cleaning, mapping, and synchronization of: • 6M+ customer accounts • 350k+ products • 300k+ orders and line items • 4 price books, vendor assets, quotes, support tickets, and contacts Built daily automated sync processes to maintain real-time data integrity between systems. Cross-Functional Enablement Partner with executive leadership, logistics, order processing, and sales teams to ensure PO accuracy, real-time stock validation, and optimized LTL shipment tracking. Technology & Automation Expertise Leverage Power Automate, Power Query, AWS data streams, SharePoint, and EDI workflows to build scalable automations, reducing repetitive work and increasing data accuracy across systems. I’m passionate about turning complex, messy data into clean, actionable systems that save time, reduce costs, and drive business growth.