Maggie Muir

Background

About Maggie Muir

Maggie Muir brings a wealth of experience as a general consultant and chief strategist to Kully Maeder Muir – and a winning record that is second to none. In addition to her expertise in managing diverse coalitions as a general consultant Muir is known for creating compelling, image driven direct mail, digital design and videos that effectively communicate within the changing landscape of political communications. She is also adept at creating and executing numbers driven field efforts, an important part of any campaign strategy, but a component that often falls to the wayside. She has extensive experience developing bilingual communications in a variety of mediums for Latino and Chinese communities. Muir’s clients have included San Francisco Mayor London Breed; State Senator Scott Wiener; current Assessor Joaquin Torres; San Francisco Sheriff’s Vicki Hennessy and Paul Miyamoto; former San Francisco District Attorney George Gascón; independent expenditure campaigns in support of San Jose Mayor Sam Liccardo, and Santa Clara Supervisor Cindy Chavez. She handled direct mail for the Democratic Congressional Campaign Committee’s 2018 successful independent expenditures for CD 25 and CD 45. Muir has also run numerous successful ballot initiatives, with an emphasis on passing bond measures and parcel taxes requiring a 2/3rds vote. Successes include securing billions of dollars for affordable housing, parks and playgrounds, schools and teachers, and city infrastructure including public transit, roads and seawalls. Muir has worked for presidential and senate campaigns in New Hampshire and Colorado, and as a staff member in the Washington D.C. office of former Congressman Luis Gutierrez.