Maggie Sullivan

Director of Seo at Informa Techtarget

Based in Boston, United States

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Seniority

Director

Department

Information Technology

Location

Boston

Industry

Technology; Information and Media

Company size

1.5K

Contact information

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Email

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m•••••••@informatechtarget.com

Phone

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Background

About Maggie Sullivan

SEO and content strategy leader with 15+ years of experience helping enterprise brands grow their organic visibility, engagement and authority. I’ve built and scaled editorial strategies that drive measurable results - including page 1 rankings for 400K+ keywords and over 100M annual content views. Lately, my focus has been on how AI is reshaping search and digital marketing. I’m leading initiatives to optimize for AI-powered search, structure content for LLM-driven discovery, and adapt SEO strategy for a world where search is increasingly personalized, predictive, and machine-generated. I also partner with marketing and editorial teams to explore AI-assisted content creation, prompt engineering, and entity-focused optimization. Whether I’m analyzing SERPs or aligning teams around a content package, I bring a pragmatic, results-driven approach to organic growth - grounded in data, collaboration, and continuous adaptation.

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