Mahdalena Varchenko

Background

About Mahdalena Varchenko

As a Marketing Lead at Web Inclusion GmbH, I am responsible for developing and implementing comprehensive marketing strategies that align with the overall goals of the company. My key responsibilities include- Defining marketing campaign goals and ensuring they align with the company's objectives- Managing marketing projects, including planning and controlling various marketing activities- Leading and managing a team of marketers, designers, and analysts- Developing and overseeing the marketing budget- Coordinating efforts with other departments such as sales, production, and finance- Planning and executing advertising campaigns across multiple channels, including social media, print media, and the internet- Evaluating the effectiveness of advertising activities and making necessary adjustments- Building and maintaining a positive brand image- Creating strategies to promote products and services in the market. In addition, I bring extensive experience in both B2B and B2C markets, having worked in the Automotive, Agricultural, and Real Estate industries. My skill set includes Business Development, Strategic Planning, Sales, Marketing Analytics, Digital Marketing, E-commerce, Brand and Event Management, and Public Relations.