Maike Hohn
Brand Marketing Manager at Scandinavian Tobacco Group
Based in Bremen, Germany
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Seniority
Manager
Department
Advertising & Marketing
Location
Bremen
Industry
Tobacco Manufacturing
Company size
2.2K
Contact information
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m•••••••@st-group.com
Phone
5 credits+49 ••• •••• ••••
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Background
About Maike Hohn
Projektbezogene Aufgaben: Sell-in (Trademarketing – Handelskommunikation: JGU, FHA, Salesfolder, Messen) und Sell-out (Shopper Marketing, POS-Konzepte, KAM-spezifische Maßnahmen); strategische Positionierung von Marken; Markt- und Potenzialanalysen; Consumer Marketing, Kampagnen-Entwicklung, Planung und Betreuung App-Entwicklung (Category Management Projekt) Interne Aufgaben: Teamführung und -entwicklung; Erlös- und DB-Planung auf Geschäftsbereichsebene; Projektplanung-steuerung und -controlling; Neukunden-Akquisition
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