Maimuna Akter

Background

About Maimuna Akter

Qualified professional with over 10 years of hands-on experience in the field of Market Operation specially in digital and ATL media integrated planning. Advance knowledge about Social Media platform, campaign management, market segmentations and digital Consumer Journey. Practical experience of solving various business problems through campaign planning. Currently I am doing core digital media campaign planning for Brand pull, Online to offline conversion and digital adaptation like App, Web and BOT campaigns. Managing end to end of My Robi and My airtel App media planning, integrations of analytics, media executions, performance monitoring and finally evaluation to find out business correlations are my key responsibilities which I enjoy most. I am also successfully managing real time cost efficiency by doing pre vs post performance monitoring.I always work with full ownership and can motivate others to perform their job better. Problem solving, leadership and communication skills, agency KPI control are some of the qualities I have developed during my noteworthy career with Robi Axiata Limited. I have won company level recognition for Innovative Ideas for Branding and CSR.