Maitri Thar

Background

About Maitri Thar

Marketing and Customer Experience professional with 5+ years of experience across digital marketing, customer experience, and complaint management operations. I specialize in leveraging SEO, performance marketing, paid media, email marketing, and social media strategy, while also driving structured customer experience processes and end-to-end complaint management to enhance service delivery and customer satisfaction.My experience spans campaign management, audience targeting, marketing analytics, and content-led growth, with a strong focus on translating customer and marketing insights into actionable strategies for internal teams. I work closely with cross-functional stakeholders to maintain high service standards, SLA adherence, and process transparency, ultimately strengthening customer trust, retention, and long-term business relationships.Currently working as Manager – Customer Experience at Tata Chemicals, where I act as a bridge between the organization and domestic/export customers, ensuring seamless communication and effective issue resolution. I manage the Salesforce system for complaint management workflows, driving operational efficiency and enabling structured customer feedback tracking.I was also a part of the implementation of Salesforce, including initial testing, platform stabilization, and user support, helping drive system adoption and improved workflow efficiency across teams through technology platforms such as Salesforce.A PGDM in Marketing from NMIMS, with certifications in digital marketing, copywriting, and presentation skills, I bring a blend of digital growth expertise, analytics-driven decision making, and system-led operational excellence to enhance customer experience and organizational performance.