Makaira Cerff

Background

About Makaira Cerff

Lead Salesforce Consultant with 8+ years of experience delivering scalable, maintainable solutions across Sales, Service, and Experience Clouds. I specialise in translating complex business requirements into optimized architectures using both declarative and programmatic tools.I’ve led projects ranging from high-volume data migrations to custom CPQ implementations, building guided user interfaces, automations, and reporting solutions that improve efficiency, adoption, and data quality. I enjoy blending best practices with practical, business-focused solutions, whether that’s migrating Workflow Rules and Process Builders to Flows, designing robust data models, or architecting end-to-end Salesforce solutions with Lightning Web Components.I’m passionate about collaborating with stakeholders to understand their challenges, designing processes that make their work easier, and delivering solutions that balance performance, scalability, and maintainability.Currently, I focus on:Process Automation ArchitectureData Architecture & Large Volume Data ManagementSolution Architecture & Technical DocumentationUX/UI with Lightning Web Components and Dynamic FormsReporting, Dashboards & Analytics DesignRelease Management & DeploymentAlways keen to take on challenging Salesforce projects and explore innovative ways to make systems smarter and teams more effective.