Makayla de Groot

Background

About Makayla de Groot

I’m a marketer and media strategist who’s passionate about building brands that meet people where they are—through creative storytelling, insight-driven planning, and precision retail media. At P&G, I currently lead Retail Media for Oral Care, crafting omni-channel campaigns around life moments that matter—graduations, holidays, weddings, and beyond. I love uncovering what drives consumer behavior and translating those passions and pain points into smart media and creative that deliver real results. Before this, I led Oral-B Manual and Kids as a Brand Manager, owning innovation strategy, digital shelf development, and brand-building initiatives that exceeded targets. I’m data-savvy, research-driven, and thrive at the intersection of structure and creativity. Outside of work, I’m a proud German Shepherd owner, coffee enthusiast, painter, and a Kelley School of Business grad in Marketing, Business Analytics & Sustainability. Let’s connect if you want to talk brand strategy, retail media, what makes a campaign click with consumers, or all things coffee.