Malco Maran

Background

About Malco Maran

Currently a Senior Manager, Campaign Operations with 2X Marketing focusing on planning out marketing and campaign strategy for clients. I like to say my niche is towards ABM but I am also familiar with other forms of marketing. I am entering my 4th year of Digital Marketing experienced in the B2B space. My journey began as a marketing operations associate from which I gained platform, workflow, and email marketing experience. This exposure to the internal marketing processes and workflow helped me grow into my current Digital Campaigns role. I specialize in Account Based Marketing/Xperience where the current scope of work includes campaigns performance auditing, strategy planning, project management and more. On top of delivering on the marketing front, I am also a part of the internal Centre of Excellence (COE) team which manages internal processes for the company's campaigns function. This role includes introducing & streamlining workflows for campaign delivery, standardizing delivery best practices, internal training creation and more! My past achievements include working on different forms of marketing strategy on a variety of channels: Paid Social Advertising Email marketing SEM campaigns 3rd party content syndication Chatbot campaigns Social Media Management Multichannel Marketing Omnichannel Marketing All that and more coming. Oh, I graduated BEng in Petroleum Eng.