Malcolm Everts

Background

About Malcolm Everts

Malcolm is a passionate, competitive, commercially focused marketer with a balance of sales, category, innovation and project management skills that build sustainable brands & business. He has expertise in insight & innovation development, sustainability, governance, design, media and communication. His passion is achieving sustainable growth, with local and global brands, through teamwork, business partnerships and engaging brand strategy. Further to this he is a Packaging Forum Board member, Chair of NZs soft plastic recycling scheme, regular judge of industry awards including Effies & Beacons (media), FGC working Groups and active supporter of his local mountain biking youth academy. Specialties: Sustainability, brand experience, customer analytics & insight, retail strategy, integrated sales & marketing communication, plus a potent balance of community, environment & commercial focus.