Malinda McFarlane

Background

About Malinda McFarlane

GLOBAL MARKETING, STRATEGY, AND BRAND LEADER Senior marketing and global brand strategy executive with 20+ years of developing and implementing interactive and integrated business vision, strategy, and engaging customer experiences for multi-billion dollar corporations including Proctor & Gamble, Coke, Nestle, Mary Kay, Ford and Dell. Unique blend of operations, delivery, general management, and P&L ownership. Passionate team builder and results-oriented leader who brings energy, innovation, and creativity to every endeavor. Core focus countries include China, Brazil, Russia, India, France, UK, Germany, Japan, Australia, US and Canada. Harvard MBA fluent in Russian with conversational French. SPECIALTIES: · Defining/Developing, Activating Business Strategy, Integrating Brand Vision & Go-to-Market Plans · Transforming Marketing Strategies to Results-Driven Outcomes · Identifying Growth Acceleration Opportunities, New Markets, Offerings, and Adjacencies · Optimizing Business Positioning and Competitive Differentiation · Segmenting, Identifying and Prioritizing Profitable Customers · LTV modeling, Database Monetization · Generating Consumer Based Demand, Building Sustainable Customers Relationships · Scaling Operations and Delivery Excellence · Developing and Implementing Omni-Channel and Engaging Customer Experiences · Clarifying Positioning, Messaging Architecture and Brand Identity · Improving Revenue Generation, Product and Service Line Profitability · Focused Portfolio Management · Driving Healthcare Consumerism · Product Development and Marketing, Disruptive Technology Innovation · Enabling Technologies, Application Development, User Experience and e-Commerce · Forging and Facilitating Collaborative cross-functional teams and Engagement · Assessing Modern Marketing Maturation and Driving Organizational Alignment