Malini Kumar

Background

About Malini Kumar

Malini has spent over 19 years in the visual communication industry. Starting in television production, she moved on to brand development, advertising, and business development with her core focus as a content creator. She's currently handling Creative Strategy, Ideation, Crafting IP's & Branded Content with News 18 Network. Previously, she scripted and directed a documentary for National Geographic Channel. She was nominated for an award by JobsForHer in the Her Rising Women In Content Marketing Category. In the past, she has headed a large team crafting digital content for key priority areas needed by the Government Of India & MyGov, a citizen engagement platform initiated by the Prime Minister. She has also led The Times Group's Special Projects Division, creating & selling IP's & branded content. Her key strength areas are scripting, directing, creative conceptualising, and pitching thereby crafting engaging content across genres. Branded content creation, its production and execution onto multi media platforms are focused skill sets. She brings on board a combination of creative leadership, offering content as a strategic brand solution along with marketing skills. • Research, Scripting & Directing- Content for digital, social media & broadcasters. • Brand experiences- Concepts & Strategy: She’s passionate about empowering brands by first understanding their precise personality, requirements, communication objective, and target audience. Giving brands cross-platform opportunities like social media, digital, TV, ground events, print, outdoor, direct mailer collaterals- giving the brand a holistic engagement opportunity. • New Business Development: Strong marketing skills, identifying opportunities and converting these into business. Leading creative pitches made to CXO, COO level clients & winning media projects. • Leadership: Led a large team, developed & executed content strategy practices, for social/ digital media at MyGov & new business pitches at NDTV, India Today TV & Miditech Pvt Ltd. • End To End Solutions: Nurtured and led client relationships from first level contact till project end execution. • Research: Led teams to research turning around dry data into captivating content. • Mentorship: Trained, mentored & managed large teams across the creative spectrum • Platform Specialty: Digital, Social, TV, Print, Radio and Integrated Media.