Malissa Valdes

Background

About Malissa Valdes

Public relations and communications professional with 22 years of experience government, and nonprofit areas. My work includes but not limited to: building strategic plans and achieving related goals, developing successful promotional and advertising campaigns, leading media efforts, generating unique copy for multiple platforms, managing editorial projects, website creation and social media management, and analytics monitoring. Fluent in video production and graphic design. Vast experience and expertise in Mental Health, K-12 and post-secondary Education PR and advocacy. Highly skilled in Event Planning, Crisis Communications, and Media Relations. Authors Cutlip and Center in "Effective Public Relations" write "Public Relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends." The ability to personify this in daily, interpersonal interaction is the hallmark of a capable and creative public relations professional. I work toward that goal every day.