Malvika Ratna

Background

About Malvika Ratna

A marketing professional with a passion for brand management and marketing communications, I have worked on B2C and B2B projects for various industries, including automotive, elevator, and media. With a Bachelor of Science degree in Physical Sciences from Delhi University, I have a strong analytical and technical background that enables me to understand and communicate complex products and concepts. I also hold Post Graduate Diploma in Advertising and Public Relations from Indian Institute of Mass Communication and Post Graduate Diploma in Marketing Management from IGNOU. Most recently, I was a Project Team Member for Marketing at Morris Garages India, where I had an opportunity to create promotional tactical strategy across ATL & BTL medium which includes social media campaigns, POS Material, programmatic promotions etc. Previously, I gained international exposure and product marketing experience at TK Elevator Asia Pacific based out of Hong Kong. During my tenure I worked on updating product marketing collaterals such as product manuals, brochures and sales pitches for the digital product line of the company. I also contributed to the product lifecycle management strategy, the global leadership and Asia Pacific level conferences and created the market analysis and competition analysis using Power BI. Prior to this I had traditional (Print, TV, Radio) media planning experience at Carat Media, working with major brands like Sony and Reebok.