Mamoru Kotani

Background

About Mamoru Kotani

I am a hands-on marketing strategist with a solid understanding of creative production, digital technology, and business strategy, built through more than 15 years of experience in Japan and China. My strength lies in bridging these three areas — not conceptually, but through direct execution and management of projects that translate complex ideas into measurable business results. I have designed and led digital marketing and customer experience programs for global and local brands, including Nikon, Toyota, Starbucks, Wrigley, Gap, and Mitsubishi Electric. My expertise covers marketing strategy, communication planning, creative direction, production management, CRM implementation, and data analytics. I have worked closely with cross-regional teams in APAC, the U.S, and Europe to build and optimize marketing ecosystems that combine creativity and technology. At Adobe, I lead enterprise-level initiatives to modernize marketing operations using Adobe Experience Cloud solutions. My work includes managing CRM and marketing automation programs, directing corporate website migration projects, and applying AI-assisted coding and analytical tools to improve process accuracy and efficiency. I also draw on my creative background and Workfront certification to design and refine workflows that enhance cross-team collaboration and project transparency. Having practical experience across creative, technical, and operational layers, I can effectively translate marketing objectives into actionable plans and scalable systems. My current focus is on applying AI and automation to optimize marketing execution — not as experimental concepts, but as practical methods that improve productivity and enable better customer experiences. Specialties: Digital Marketing Strategy / Marketing Automation / CRM / Adobe Experience Cloud / Data Analytics / UX Design / Creative Direction / AI-driven Workflow Optimization / Project Management Awards: Gold – Online Interactive / Branding Website, The Association of Accredited Advertising Agencies of China (2011) Grand Prix – Web, Japan Advertisers Association Award (2010) Silver – Integrated Campaign, Tokyo Interactive Ad Award (2009) Winner – Digital Media, Good Design Award (2008)