Manas Misra

Background

About Manas Misra

I am an analytics and AI leader with 8+ years of experience driving revenue growth, cost optimization, and executive decision-making across healthcare, CPG, retail, supply chain, and higher education.At Virtue Analytics, I own P&L-backed client delivery and lead the strategy and enterprise adoption of VAST, the firm’s AI-powered decisioning platform for enrollment, pricing, and financial aid optimization used by global university systems and student-financing nonprofits. My work sits at the intersection of analytics, product, and business, converting complex problems into scalable, decision-ready solutions.I have built and scaled a marketing mix modeling practice that contributes a significant share of company revenue, optimized over $450M in advertising spend across industries, and led teams of 30+ analysts and data scientists delivering measurable business impact. My background spans decision science, predictive modeling, forecasting, and analytics-driven automation.I focus on building analytics and AI capabilities that are commercially relevant, repeatable, and embedded into how organizations make decisions.