Manasi Sawant
Product Design/Devlopment Scientist at Procter & Gamble
Based in Mumbai, India
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Seniority
Other
Department
Other
Location
Mumbai
Industry
Manufacturing
Company size
96K
Contact information
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m•••••••@pg.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Manasi Sawant
At Procter & Gamble my focus as a Product Research Scientist centers on spearheading consumer research and leveraging insights to guide strategy execution for fabric and home care Feminine Care products. This journey has led to pioneering work in claim generation and support for communications across various platforms encompassing a broad spectrum from Packaging artwork TV commercials to digital media. My expertise lies in conducting comprehensive market analyses and orchestrating qualitative and quantitative consumer studies to unveil and address consumer need gaps Product research Formula Designing Competition mapping thereby fostering innovative product development. With a steadfast commitment to efficiency management I contribute to the deployment and maximization of new product launches with targeted claims and Communication ensuring our brands continue to set industry benchmarks. Brands I am associated with : Ariel Tide Whisper Loreal Garnier Maybelline Streax Vasmol
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