Mandy Garner

Background

About Mandy Garner

Known for being an optimistic, high energy, collaborative, and innovative brand marketing and business development executive, Mandy Garner's work – and life – have been centered on using these powerful tools and personality traits to make a difference, drive world-class marketing + sales efforts and growth for major brands, and disrupt the industry for the greater good. She can create, drive, and execute new strategic visions at an accelerated pace, all while influencing and gaining leadership consensus along the way. In February 2020, Mandy joined Riot Games and is a part of their Riot Commercial Partnerships - Global Business Development team, working to pursue world-class partnerships across League of Legends Global Esports, VALORANT Global Esports, Riot Music, and Riot Entertainment. She develops innovative and custom brand partnerships resulting in new business, upsells, and renewal growth for Riot Games, with partners such as Mercedes-Benz, Spotify, Mastercard, AWS, Prime Gaming, Cisco, Red Bull, Tiffany, State Farm, Verizon, Secretlab, amongst others. From 2007-2020, as a brand marketing executive for the nation’s leading insurance provider, State Farm, Mandy worked to place State Farm’s industry-leading social impact, sports, music, and entertainment brand marketing programs in front of hundreds of millions of consumers. Her experience spans from brand management and positioning, to brand strategy development and planning, to media, digital, social, creative, experiential, and PR. PROJECT and SPEAKING HIGHLIGHTS: Founded State Farm’s social impact marketing program Executed award-winning commercials Orchestrated key content integrations (like Black-ish, This Is Us, The Voice) Organized hundreds of major commercial placements (e.g. NCAA Basketball March Madness) Partnered with celebrity talent to raise millions of dollars Speaker @ UCLA Anderson’s Impact Week, Billboard Touring Conference, Event Marketer, et al. PROPERTY + TALENT PARTNERSHIPS: NBA NFL MLB Essence Live Nation iHeartMedia Spotify Pandora Turner NBC ABC Chris Paul Aaron Rodgers Usher Brendon Urie (Panic! At The Disco) Gavin DeGraw Kelsea Ballerini Khalid Charlie Puth Dave Matthews Band Linkin Park Anthony Anderson Steve Harvey NOTABLE PRESS: Forbes Adweek Billboard Fast Company Rolling Stone Event Marketer The Drum Ad Age Brand Innovators MAJOR AWARDS: Cannes Lion Clios Sports Business Journal Sports Sponsor of the Year Grand Ex