Mandy Hall

Background

About Mandy Hall

I’m a strategist, storyteller and systems thinker with a fierce drive to create impact — using food, language and leadership to move hearts, shift culture and do good. With over two decades of experience across leadership, media, brand strategy and cultural engagement, I work at the intersection of creative innovation, behavioural science and food systems advocacy — and I bring that lens to everything I do. As Campaign Director for End Food Waste Australia, I lead The Great Unwaste, the country’s first national consumer behaviour change campaign to reduce household food waste. I oversee strategy, creative direction, impact measurement, and stakeholder engagement — working across government, industry and community to drive systems-level change. I also serve as the campaign’s national spokesperson across media, events and partnerships. Through my consultancy, Mandy Hall, I collaborate with brands, producers, retailers, media, and mission-driven organisations to develop campaigns, products and experiences that connect with purpose. I’ve worked across grassroots and global brands on everything from culinary innovation and product development to storytelling, hosting, and live event programming. One of my greatest strengths is talent-focused leadership — building high-performing, collaborative teams and bringing out the best in people through trust, creativity and clarity of vision. I’m also a writer, judge, and regular contributor across all forms of media, from television and radio to digital and print. I’m passionate about helping audiences connect with food in ways that are joyful, impactful, and grounded in care. You may have seen me on MasterChef, ABC, SBS, Sunrise, or hosting a live demo at Tasting Australia or CheeseFest. I was honoured to be named SA Woman of the Year (Hospitality) in recognition of my work in food systems, culture and community. I also work with enormous heart in support of many charities — helping to uplift dignity, wellbeing and food access through advocacy, events, and behind-the-scenes support. Whether I’m leading a campaign, consulting on design, developing a product, or helping people see food in a new light — I work with equal parts heart, rigour and imagination. Because food, done well, changes everything.