Mandy Lai

Background

About Mandy Lai

Mandy Lai is a seasoned marketing and communications professional with over 20 years of in-house and agency experience. She is working as the Marketing Director of the HK largest integrated media company with business network covers PRC, US, Canada and Europe. Mandy leads the marketing team of 20 to manage B2B and B2C marketing campaigns for the Group’s wide range of publishing and digital products. She is capable of developing strong relationship with stakeholders and achieving results through conceptualizing marketing strategies and utilizing through-the-line marketing tactics. Her expertise includes Strategic Planning, ATL & BTL Communications, Media Planning, Digital Marketing, Creative strategy, Budget Planning and Control, Joint Promotion, Market Research, Corporate Communication, Cross-team function, Event Management and Customer Engagement. Mandy is energetic, flexible and creative team player. Setting high standards for herself, she enjoys taking on new challenges and is always committed to delivering high quality results. She is customer centric. Through proactively equipping her knowledge and skillset, Mandy seeks for continuous improvement and further develop herself to be a trusted partner of the business.