Maninder Virk

Background

About Maninder Virk

Senior leader in the sports and entertainment space with 15+ years of experience focused on partnerships and a deep understanding of the full partnership ecosystem.Currently leading the Sponsorship Practice at Salt XC, I guide market-leading brands through the full partnership lifecycle—from initial valuation and portfolio strategy to connections planning and post-program measurement. My focus is on moving beyond traditional "logo placement" toward a structured, data-driven approach that ensures every asset within a portfolio serves a defined strategic purpose and drives measurable commercial impact.My background spans both the brand and property sides of the industry, including leadership roles at Live Nation and Wasserman. This diverse perspective allows me to bridge the gap between brand-side ROI and property-side operations, helping clients optimize their investments while ensuring partnerships are built for long-term operational success.In my personal time, you'll often find me exploring the world through travel, discovering music, or planning a new cycling route to ride. Core Competencies Strategic Marketing Partnership Valuation, Measurement, and ROI Modeling End-to-End Project Management Commercial Negotiation & Contract Structuring Strategic Connections Planning Building and Driving Partnership Strategy Event Execution Management Consulting Market Research and Data Analysis Customer Profiling and Segmentation New Business Development Early Stage Planning and Growth Strategy Sales Pipeline and Channel Development Cross-Functional Project Management Market Penetration and Saturation Digital and Grassroots Marketing Insight-Driven Storytelling Content Creation Brand, Artist and Agency Relationship Management Media Planning and Marketing Budgets Logistical Planning and Execution Performance and Operational Planning On-site Partner Activation and Integration Analytical and Organizational Skills Interpersonal and Communication Skills Team building, Motivation and Leadership Deadline Driven and Goal Oriented