Manisha Patel

Background

About Manisha Patel

An experienced Group Account Director with over 20 years of Agency experience, diverse in all aspects of agency delivery. A team player who thrives on a challenge, accustomed to working to deadlines and calm under pressure. Highly motivated, determined and picks up issues quickly. KEY SKILLS • Fully integrated strategic planning & marketing experience • Client management and communication skills • Solid fiscal management, forecasting and profitability • Proficient in all areas of Account Handling • Problem solving and good attention to detail • Team management, development & mentoring • Experienced in embedding new accounts and strengthening existing client relationships • Experienced in pitch processes and driving new business opportunities • Using data insights to drive business forwards COMPETENCIES CRM, Loyalty, Acquisition and Retention, Lead Generation, Rewards, Recognition, B2B, B2C, B2B2C, Channel, Partnerships, Product Launches, Pitches, Experiential, PR, Events, Customer Engagement, Program Management EXPERIENCE Video, TV, Radio, Outdoor Digital and Print, Press, PR stunts, Tool kits, e-Mail, DM, Brochures, Conferences, Photo shoots, Prize draws, Websites, Printed collateral, POS, Award Ceremonies, Editorials, Surveys KEY SECTORS Travel & Hospitality, Automotive, Technology, Education, Telecoms, FMCG, Financial Services, Utilities, Retail, Government