Manisha Sarkar

Background

About Manisha Sarkar

From the start, I knew I wanted to be in marketing. What fascinated me wasn’t just how ideas spread, but how data, creativity, and human behavior could come together to drive real impact. With a background in Physics, I’ve always been drawn to structured thinking and problem-solving, skills that now shape how I approach fast-paced and dynamic marketing challenges. Over the last 4+ years, I’ve worked across education, media, and social impact, building a career at the intersection of data-driven decision-making and creative problem-solving. Each role has reinforced what I value most: being a generalist who can adapt, learn quickly, and thrive in environments that demand speed, precision, and ownership. Today, I lead digital marketing at Plaksha University, managing end-to-end campaigns for high school, undergraduate, and PhD programs. My focus is on performance marketing, SEO, and cross-channel strategies, designing full-funnel journeys that not only optimize for ROI but also inspire action and build lasting engagement with students and parents. I enjoy the balance of being analytical and creative: one moment, deep in data, fine-tuning campaigns for efficiency; the next, brainstorming ideas that bring a brand’s story to life. That mix is where I find my flow, and where I deliver my best work. My learning journey has been shaped by the Young India Fellowship at Ashoka University, where I gained multidisciplinary perspectives, and by a brand management specialization at IIT Delhi, where I deepened my marketing strategic toolkit. All these academic and industry experiences have strengthened how I approach problems, with both structured thinking and openness to new ideas. What excites me most is taking ideas from 0-to-1, building marketing programs that scale, and contributing to brands that leave a meaningful impact. I bring accountability, high ownership, and the mindset of leaving things better than I found them. Beyond work, I keep that same curiosity alive, whether it’s exploring new skills, traveling, or challenging myself outdoors (like completing the Basic Mountaineering Course at ABVIMAS in Manali). If you’re looking for someone who combines analytical and creative thinking, thrives in fast-paced environments, and brings both discipline and heart to marketing - I’d love to connect.