Manju Bala

Background

About Manju Bala

Cumulative experience of 15+ years spent in journey in the digital world and Interactive media. • Online Advertising Strategy & Brand Consultancy from last 10 years • Deep understanding of technology-led digital campaigns like viral, engagement, lead generation and branding campaigns. • Strong combination of math and magic, bringing design, behavior, and technology together to get the best results • Hands on experience of running digital marketing programs, with experience in using data/insights & analytics. • Strong understanding of digital marketing strategies to get the best result using various channels and platforms. • Pre-sales creative pitches to get the big clients, analysis, understand create a plan for branding/promotion to get the attention and crack the deal. • Digital Advertising & UI UX and brand based digital experience with Groupm, Times Group, naukri.com, Smile Group and other leading brands. EXPERTISE: PROGRAMMATIC ADVERTISING | CAMPAIGN MANAGEMENT | OPTIMIZATION & MEDIA PLANNING | DIGITAL MEDIA PLANNING & STRATEGY | BRAND CONSULTANT (DIGITAL)| DIGITAL DESIGN MANAGEMENT | SOCIAL MEDIA | ACCOUNT MANAGEMENT | CREATIVE DIRECTION | KNOWLEDGE SHARING | WEB / USER INTERFACE DESIGN