Manoj Kumar Pandey

Background

About Manoj Kumar Pandey

15+ years experience as a marketing evangelist with a focused, result and process-oriented approach in cross-functional areas of Marketing. An experienced Brand Custodian and leader with learnings at Business & Corporate levels in 360° Brand Marketing, Brand Strategy, Content Creation, Social Media Marketing, Trade/Channel Marketing, CRM, Product Management, Corporate & Channel Sales, Alliances & Promotions. An effective team player having strong analytical, problem solving & organizational abilities. Enthusiastic in taking up new assignments, sincere, diligent, and quick learner with an ability to easily grasp and put into application new ideas, concepts, methods, and technologies. Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market. Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables. Designs builds, and maintains a presence across platforms – Brand Stores, Partner’s Stores, social media, Marketplace. Measures and reports the performance of all marketing campaigns (Offline/online) and assesses against goals (ROI and KPIs). Conduct competitive analysis, consumer segmentation, and consumer insight development. Enhancing brand reach by customizing communication, activation, tie ups/association. Fulfillment of national and regional marketing support for the set of portfolio brands for ATL, BTL, VM, Digital & PR. Conceptualizing, planning, implementing, and control of various National/regional Promotions & demand generation activities. Responsible for making strategy to Manage/leverage the Loyalty customer base for increasing business. Creating a strategy to develop the market via brand store/partner stores. Creating annual/quarterly/monthly marketing/brand calendar followed by budgeting. Leading and motivating a full-time marketing team/freelancer. Responsible for the Brand website, ensuring content is optimized for SEO, and building our presence across our social channels – Insta, Facebook & dot com. Work collaboratively with a variety of stakeholders across sales, and design products to ensure there is buy in and understanding about future marketing campaigns