Manuela Basile

Background

About Manuela Basile

Who am I? I love writing and describing with energy: a message, an action, a service. What do I do? I manage brand storytelling and support digitalizing information processes. With 20 years of experience, I managed a portfolio and suggested technological solutions since 2001, coinciding with the start of telematics communication for companies and professionals through the Chambers of Commerce. An all-Italian paper-less revolution. In the last 5 years, a change accelerated also by the pandemic. I trained in Digital Marketing, on platforms for using Social Media with Google, Facebook and LinkedIn campaigns, designing both organic and sponsored copy and creativity. By monitoring web page KPIs, I share the activities with webmasters, SEO and UX departments. I collaborate with companies in the world of logistics for art and in the non-profit sector for the promotion of experiential tourism. What excites me? Have a clear and defined purpose, an audience to attract. A title to launch, a place to describe, a right to defend. Who do I contact? For-profit, for non-profit. A project to be disclosed is an opportunity. In what mode? I want to create content to increase the value of an idea, always going through the 5 senses. What do I believe? In the energy of people and in their values. Differences are part of a whole. There is courage in choosing one word over another, even in small daily activities. Having been a volunteer in the Central African Republic has led me to look at things from different points of view, to mediate between "rules and empathy", and to decide quickly- Let's understand together which "digital" turn to give to the communication of your brand or your project, profit or non-profit.