Manuela Ferrara
Web Marketing Manager at Farmina
Based in Milan, Italy
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Seniority
Manager
Department
Advertising & Marketing
Location
Milan
Industry
Food and Beverage Manufacturing
Company size
1.2K
Contact information
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m•••••••@farmina.com
Phone
5 credits+39 ••• •••• ••••
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Background
About Manuela Ferrara
Web Marketing Manager con oltre 9 anni di esperienza nel settore Pet Food, specializzata nella definizione di strategie digitali data-driven orientate alla performance, alla crescita del brand e alla generazione di lead qualificati.Ho una visione strategica e operativa a 360°, che integra SEO, SEM, social media advertising, e-commerce management, email marketing, programmatic e marketing automation.Coordinando progetti complessi e team interfunzionali, ottimizzo ogni touchpoint del customer journey, con attenzione all’esperienza utente, alla conversione e alla fedeltà del cliente.Competenze chiave:Digital Strategy & Performance MarketingSEO, SEM, Paid Media (Meta, Google)Funnel Marketing & Lead GenerationCustomer Journey OptimizationWeb Analytics & Data Reporting (GA, Meta Insights, ecc.)E-commerce Management & Email MarketingCoordinamento team e gestione fornitoriObiettivo: portare valore attraverso strategie digitali efficaci e misurabili.
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