Manuela Vasta

Background

About Manuela Vasta

I have been working in the Digital Advertising industry for over 10 years, currently holding the role of Customer Technical Account. My passion for technology and dedication to customer service have allowed me to gain substantial experience in supporting clients as brands, publishers, broadcasters and advertising agencies with their activities. My role involves bridging the gap between technical solutions and customer needs, ensuring our clients can fully leverage advanced advertising technologies to drive growth and achieve their objectives. My expertise focuses on providing high-level technical support, guiding clients in utilizing company products, and optimizing digital campaigns to maximize results. My technical skill set includes knowledge of the digital advertising industry, programmatic advertising and analytics tools, enabling me to offer clients precise, actionable insights. I frequently engage in troubleshooting and data analysis, working alongside clients on various projects and tasks. I collaborate with different departments, from technical teams to sales, to support a range of activities. Artificial intelligence, machine learning, DMP, CDP, third-party cookies, and ad formats are some of the topics that are integral to my work.