Mapi Pereyra

Background

About Mapi Pereyra

What I love is working with product teams obsessed with making customers fall in love with what we deliver, while also smashing those business KPIs. I thrive in environments where people are trusted, discovery is brave, hypotheses are defiant, and decisions are grounded in shared context and purpose. Clear goals, collaborative culture, and space to focus. That’s where the magic happens. But let’s be honest. That’s not always the hand we're given. When the path is unclear, when silos slow things down, or when good intentions turn into cargo cult process, I help teams untangle complexity, rebuild trust, and create the conditions for meaningful progress. Sometimes that means challenging assumptions. Sometimes it means quietly fixing what’s been quietly broken for years. My background blends product ownership, agile coaching, and cultural change. I’ve worked in large Nordic organisations helping both teams and leaders move with clarity, context, and intent. What drives me is meaningful work with people who care. I believe in ethical leadership, thoughtful collaboration, radical honesty, and true inclusion. If you’re building something that matters and want to walk the talk, I’d love to connect.