Maral Bal

Background

About Maral Bal

Combining advanced business turnaround acumen along with organizational restructuring, rebranding and change management abilities, I display expertise in managing retail sales and operations for multi-million dollar organizations. Furthermore, I assume full accountability of P&L along with sales and marketing functions to position the organization on a competitive edge. Through ROI-focused eCommerce, PR and social marketing strategies, I lead new ways to enhance the multi-site retail operations, thus boosting customer experience, enabling revenue/profit growth and saving costs. Furthermore, I drive an optimal brand experience through planning, implementing and managing special initiatives and events. Equipped with a solid business insight and an ability to ascertain and analyze needs, I forecast goals, performs sales, and envisions new product marketing concepts. Additionally, I demonstrate the ability to motivate staff to maximum productivity and control costs through the most effective uses of manpower and available resources. During challenging times, I have energized retail operations to grow and become increasingly competitive in the global landscapes by instilling viable infrastructure, processes, capabilities, and a culture of continuous improvement. Moreover, I work works side-by-side with senior executives in a dynamic restructuring environment to balance competing priorities, including closely managing retail technology advancement, real estate and retail financial operations. I am credited with establishing and implementing KPIs, systems, procedures and resources to achieve scale that deliver consistency, reliability and quality to C&E’s patients and customers. Within rapidly evolving and transforming environment, I delivered world-class retail experience to the customers through effective retail strategies. Overall, I am a professional with an excellent combination of managerial, executive leadership, human resources management, analytical, interpersonal, organizational and planning skills. SELECTED HIGHLIGHTS: Rebranded CRABTREE & EVELYN projecting YOY growth by 60% and 28% operational efficiency. Implemented new Visual Merchandising to improve shopping experience and ROI. Led strategies for employee engagement, motivation, and wellness programs. Developed and implemented effective branding techniques to improve sales and profit. Reduced employee turnover from 75% to 45%. Saved 10% in overheads by evaluating underperforming and loss making stores and later ensuring proper shut down.