Marc Bertelsbeck
Head of Brand & Communication Aral (Bp) at Bp
Based in Cologne, Germany
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Seniority
Director
Department
Other
Location
Cologne
Industry
Oil and Gas
Company size
80K
Contact information
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m•••••••@bp.com
Phone
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Background
About Marc Bertelsbeck
As Head of Brand & Communication at Aral (BP), I oversee strategic initiatives across brand strategy, marketing communication and digital channels, leveraging 20+ years of expertise in integrated brand marketing and communications. Collaborating with cross-functional teams, my role emphasizes aligning innovative communication strategies with corporate goals to enhance brand equity and customer engagement. Previously, at Ford of Germany and Ford of Europe, I contributed to award-winning campaigns through 360° marketing and innovative content-marketing and media activation. My focus on data-driven decision-making and a collaborative approach combining the strengths of X-functional internal teams and external partners allowed us to shape impactful narratives that resonate with B2C and B2B audiences, helping to reposition the brand.
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